SEARCH ENGINE OPTIMIZATION



SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO target unpaid traffic rather than paid traffic .Unpaid traffic may originate from different kinds of searchings’ including image search, news search and industry specific vertical search engines.

RICH SNIPPETS:-

Rich snippets also known as rich results are normal google search with additional data displayed. This extra data is usually pulled from structured data found in pages HTML.

·     

·       TIITLE:-Title is a search result on google search and other properties for example (google news)that links to the web page.

·       DESCRIPTION:-A description is an HTML element that provides a brief summary of web page.

·       KEYWORDS:-Keywords are the words and phrases that people type into search engines to find what they are looking for

·       Bold, Italic, Underline. 

·       Heading Structure.

·       Bounce Rate


VRules for title:-

1.Maximum 70 characters.

2. Any special characters.

3.Emotional words.

4.It should be unique.

5.Use your brand name.

6.Keyword oriented.


Rules for description: -

1.Maximum 170 characters.

2.All rules same as title.


What is keyword :-


Keywords are the words and phrases that people type into search engines to find what they are looking for .

Types of keywords-

·       Long tail keywords: -Long tail keywords are keywords phrases that are three or more words long and very specific as they are more focused on a niche.

·       Short tail keywords: -Short tail keywords are keywords phrases that are made up of not more than three words.


KEYWORD DENSITY:-

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

 In SEO keyword density can be used to determine whether  a web page is relevant to a specific keyword or keyword phrases.

KKEYWORD FREQUENCY:- Keyword frequency is how often a keyword appears on a webpage or in a piece of content.

 It It is important to limit how many times a keyword or phrase appears om a webpage in order to avoid the potential of appearing as spam or -getting flagged in Google for keyword stuffing